We love e-commerce as much as anyone. It's kind of pleasant not dealing with a salesperson with an agenda that is theirs, not ours. What a great way to buy clothes, shoes, books, cds, etc. It's really a pity that we are convinced one-click buying of a hardwood floor is not the way to go. We [...]
As this website prepares to publish, I would like to reflect on a couple of issues of site architecture that connect directly to how we do business. The first is price transparency. I feel this is fundamental to being open and direct with our customers. I find it puzzling that one can wander literally through the [...]
